Nolook was born from a realization during
our first internship that design in India had
become a race for speed over substance.
Quality was overlooked, and functionality
was an afterthought. We saw an opportunity
to challenge this norm by asking the right
questions before designing, diving deeper
than just aesthetics.
I work across design, illustration, and animation to shape how brands look, move, and feel. I like finding unexpected overlaps between these disciplines, using them to create stories that feel honest and a little hard to ignore. It’s less about decorating and more about direction, knowing what to say, and how to say it. When I'm not working, you'll find me sketching with a headphone on.
With over 10 years in design, I’ve seen how often design is overlooked or overcomplicated. I believe in keeping things simple, intuitive, and built to last. My approach blends clarity with craft, drawing inspiration from industrial design, street photography, and the quiet confidence of great branding. I’m big on communication, transparency, and solving one real problem at a time.
